Volume 3, Issue 1
From Balancing 'Skills' and 'Principles' to Paradigm Shift: A Case Study of Hong Kong Baptist University in Teaching Communication and Media

Cong Chen & Yu Huang

Innovative Teaching and Learning , 3 (2021), pp. 105-127.

Published online: 2021-06

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  • Abstract

Based on the case study of the pedagogical practices of the School of Communication of Hong Kong Baptist University, this paper scrutinizes how teaching of media and communication keeps pace with the rapid changes of the media industry and social realities under the impact of technological advancement, and in particular artificial intelligence. From the perspective of the sociology of knowledge, we analyse the transformations and evolutions in media and communication education during the three stages of the development of the School, starting from balancing 'Skills' and 'Principles', namely the struggles between practice-driven teaching and theory-based teaching, to the paradigm shift with the dominance of new knowledge and curriculum design that creates synergy of teaching and technology. Apart from theoretical and practical implications on media and communication education, the study suggests a new balance in the new paradigm.


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media education, sociology of knowledge, case study

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@Article{itl-3-105, author = {Chen , Cong and Huang , Yu}, title = {From Balancing 'Skills' and 'Principles' to Paradigm Shift: A Case Study of Hong Kong Baptist University in Teaching Communication and Media}, journal = {Innovative Teaching and Learning }, year = {2021}, volume = {3}, number = {1}, pages = {105--127}, abstract = {

Based on the case study of the pedagogical practices of the School of Communication of Hong Kong Baptist University, this paper scrutinizes how teaching of media and communication keeps pace with the rapid changes of the media industry and social realities under the impact of technological advancement, and in particular artificial intelligence. From the perspective of the sociology of knowledge, we analyse the transformations and evolutions in media and communication education during the three stages of the development of the School, starting from balancing 'Skills' and 'Principles', namely the struggles between practice-driven teaching and theory-based teaching, to the paradigm shift with the dominance of new knowledge and curriculum design that creates synergy of teaching and technology. Apart from theoretical and practical implications on media and communication education, the study suggests a new balance in the new paradigm.


}, issn = {2709-2291}, doi = {https://doi.org/10.4208/itl.20210006}, url = {http://global-sci.org/intro/article_detail/itl/19342.html} }
TY - JOUR T1 - From Balancing 'Skills' and 'Principles' to Paradigm Shift: A Case Study of Hong Kong Baptist University in Teaching Communication and Media AU - Chen , Cong AU - Huang , Yu JO - Innovative Teaching and Learning VL - 1 SP - 105 EP - 127 PY - 2021 DA - 2021/06 SN - 3 DO - http://doi.org/10.4208/itl.20210006 UR - https://global-sci.org/intro/article_detail/itl/19342.html KW - media education, sociology of knowledge, case study AB -

Based on the case study of the pedagogical practices of the School of Communication of Hong Kong Baptist University, this paper scrutinizes how teaching of media and communication keeps pace with the rapid changes of the media industry and social realities under the impact of technological advancement, and in particular artificial intelligence. From the perspective of the sociology of knowledge, we analyse the transformations and evolutions in media and communication education during the three stages of the development of the School, starting from balancing 'Skills' and 'Principles', namely the struggles between practice-driven teaching and theory-based teaching, to the paradigm shift with the dominance of new knowledge and curriculum design that creates synergy of teaching and technology. Apart from theoretical and practical implications on media and communication education, the study suggests a new balance in the new paradigm.


Cong Chen & Yu Huang. (2021). From Balancing 'Skills' and 'Principles' to Paradigm Shift: A Case Study of Hong Kong Baptist University in Teaching Communication and Media. Innovative Teaching and Learning . 3 (1). 105-127. doi:10.4208/itl.20210006
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