How does DBM Build a Competitive Advantage for Its Accounting Programme and Live up to Its Motto of Preparing Students for the Real World?

Abstract

Success is rarely achieved in a vacuum. Factors that have contributed to UIC's rapid growth in student population and reputation since its inception in 2005 as the first jointly-operated liberal arts college in Mainland China are: its pioneering educational model, its emphasis on internationalisation, the use of English as the medium of instruction, the promotion of whole person education, and adoption of a four-point education.