Year: 2022
Author: Shi-Yu Liu, Guo-Xiang Yuan
Journal of Fiber Bioengineering and Informatics, Vol. 15 (2022), Iss. 2 : pp. 117–130
Abstract
The global economy has experienced a downturn due to the COVID-19 epidemic, and the entire apparel industry has been hit hard. However, in the post-epidemic era, the digital trend of the world has become more pronounced. The virtual consumer market and virtual fashion took this opportunity to overgrow. More and more people are willing to spend money on virtual products. In a way, virtual fashion is the acceleration and continuation of future fashion trends. The most crucial difference between virtual and physical fashion is that the latter does not undergo physical production. Instead, virtual clothing can be purchased and “worn” immediately. More and more fashion brands have paused traditional fashion shows in favor of visuals such as video game collaborations, mobile apps, virtual icons, virtual showrooms, and virtual clothing brands. This paper compares and analyzes ten international brands associated with virtual fashion through data collection and case studies. It shows that with the help of modern cutting-edge technology, the traditional apparel industry has ushered in a new transformation point. New virtual fashion will gradually enter our daily life from the experimental field, driving the transformation of the apparel industry.
You do not have full access to this article.
Already a Subscriber? Sign in as an individual or via your institution
Journal Article Details
Publisher Name: Global Science Press
Language: English
DOI: https://doi.org/10.3993/jfbim00392
Journal of Fiber Bioengineering and Informatics, Vol. 15 (2022), Iss. 2 : pp. 117–130
Published online: 2022-01
AMS Subject Headings:
Copyright: COPYRIGHT: © Global Science Press
Pages: 14
Keywords: Virtual Fashion
Author Details
-
The Intersection of Fashion, Immersive Technology, and Sustainability: A Literature Review
Mesjar, Lyndsay | Cross, Karen | Jiang, Yang | Steed, JosieSustainability, Vol. 15 (2023), Iss. 4 P.3761
https://doi.org/10.3390/su15043761 [Citations: 12] -
Exploring student experiences with a virtual learning environment in an apparel and textiles curriculum during the COVID-19 pandemic
Hwang, Chanmi | Ghalachyan, Armine | Song, SerenaInternational Journal of Fashion Design, Technology and Education, Vol. 16 (2023), Iss. 3 P.247
https://doi.org/10.1080/17543266.2022.2158237 [Citations: 2] -
Being real about teaching virtual: comparing academic and industry views on 3D/Virtual technology adoption
Hodges, Nancy | Watchravesringkan, Kittichai | Yan, Ruoh-Nan Terry | Chang, JulieInternational Journal of Fashion Design, Technology and Education, Vol. 17 (2024), Iss. 3 P.394
https://doi.org/10.1080/17543266.2024.2315074 [Citations: 1] -
Evolutionary design features of virtual fashion brand collections: a three-year analysis in the Metaverse era
Yang, Eun Kyoung | Kho, Jeong Min | Moe, Inzali | Kim, Minji LenaInternational Journal of Fashion Design, Technology and Education, Vol. (2024), Iss. P.1
https://doi.org/10.1080/17543266.2024.2426038 [Citations: 0]