Evaluation of Aesthetic Response to Clothing Color Combination: A Behavioral and Electrophysiological Study
Year: 2013
Journal of Fiber Bioengineering and Informatics, Vol. 6 (2013), Iss. 4 : pp. 405–414
Abstract
The purpose was to focus on the correlation between color combinations of clothing and aesthetic responses. In this study, four levels of contrasting colors were combined in a two-piece suit as stimuli. Behavioral and electrophysiological data were recorded during the course of aesthetic evaluation. Results showed that the higher the contrast of color, the less attractive the clothing is. The early P200 (P2) components were very remarkable in the frontal, central and parietal areas, and the larger amplitudes were evoked for less attractive color combinations. The late P300 component plays a critical role in the decision-making aesthetic affirmation. The findings in the current research implied that the P2 and P300 can be viewed as the landmark components for aesthetic response of clothing colors.
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Journal Article Details
Publisher Name: Global Science Press
Language: English
DOI: https://doi.org/10.3993/jfbi12201305
Journal of Fiber Bioengineering and Informatics, Vol. 6 (2013), Iss. 4 : pp. 405–414
Published online: 2013-01
AMS Subject Headings:
Copyright: COPYRIGHT: © Global Science Press
Pages: 10
Keywords: Color Combinations